Vision

Your vision is your dream. It's what your organization believes are the ideal conditions for your community; that is, how things would look if the issue important to you were completely, perfectly addressed. It might be a world without war, or a community in which all people are treated as equals, regardless of gender or racial background.

Mission

The next piece of the puzzle is to ground your vision in practical terms. This is where developing a mission statement, the next step in the action planning process comes in. An organization's mission statement describes what the group is going to do and why it's going to do that. For example, "Promoting care and caring at the end of life through coalitions and advocacy."

Objectives

Objectives provide specific milestones with a specific timeline for achieving a goal.

Goals

These are general statements of what needs to be accomplished to implement a strategy.